In this commercial for Internet Marketing Expert Group, the bumbling “digital marketing guru” Chance Proffitt presents a seminar for a baffled audience. Chance’s confusing, buzzword-heavy advice provides a contrast to the clear, data-driven methods that IMEG employs. I co-wrote the script for the video with Emily Wolff and Mal Alder (with inspiration from Brian Greer), directed the actors, and gave extensive notes during the editing process. Milestone Pictures filmed and edited the video. The hilarious Mark McGinley stars as Chance Proffitt.

Chance Proffit returns for an awkward client meeting in this second commercial for Internet Marketing Expert Group. As with the previous video, I co-wrote the script, directed the talent, and provided feedback during post-production. Mark McGinley stars opposite Andy Wallace.